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Wednesday, October 11, 2006

More on Tower

The problem with a lot of music-related writing in general is that people have this habit of wailing when places go out of business like it's a sign of the apocalypse. Take this mess over Tower and, specifically, the article in today's LA Times. Only one quote in there, from a shopper who pointed that even the sale discs were more expensive than at Amoeba, pointed to what probably remains at the heart of the store's trouble.
I never was a diehard Tower shopper, not even as a kid. In the Northwest Valley, where I was raised, we had three independent shops (Roundhouse in Granada Hills, Tempo in Northridge and Record Trader in Reseda, all of which went out of business within the past decade) and then a bunch of corporate chains. If you were a Valley kid who was dead serious about your music, you did not shop at the corporate stores. If you did go to Tower, it was primarily for the magazines and zines, as they always had one of the best-stocked newstands in the area. The primary reason why we didn't shop at Tower, Sam Goody, et. al. was because the prices were outrageous. Your standard, domestic CD would run at $18.99 where the indie stores might charge an even $15. Import full-lengths would check in at around $30, where we could find them for $20-25 at other places.
In recent years, since the demise of my favorite local haunts, I have made purchases at Tower, but only for sales (basically, when the KCRW and Indie 103.1 picks are down to $12.99). For new releases, I still felt that I was better off heading out to Amoeba and for older tunes, I tend to just comb the few indies that are left (Freakbeat in Sherman Oaks, Vinyl Fetish on Cahuenga, Soundsations in Westchester, etc.) in search of what I need. Tower's demise is perhaps symbolic of the music industry's troubles at large. You simply cannot expect people to consistently spend over $15 per CD when even the least savvy shopper knows how to get it at a lower price.

Comments:
That's so crazy that you posted this. We went to Tower yesterday after seeing the GOING OUT OF SALE signs.....and the sales fucking sucked. 10% off DVDs (all of which were priced anywhere from 19.99 to hundreds of dollars), 20% off books and 30% of certain items. All the special stickers were torn off all the merch and the most expensive prices loomed about. That's not a discount!!! So we asked to see when their last day was so we could return when they started giving things away at 75% off etc.....and there is no last day. They stay open until all the "discounted" items are gone.

This money-hungry mentality WAS their demise......
 
Point taken, but you know they are going to blame it on us, the consumers, for not wanting to pay outrageous prices. IMHO, downloading is only as popular as it is because CDs are inferior products. Old school types will talk about the art of packaging, but the truth is that truly incredible album art died with vinyl. Even if a CD has artwork that doesn't look like a half-assed Photo Shop job, it will be ruined in a matter of weeks when the jewel case breaks and someone steps on it. This brings me to point two. Jewel cases suck. All you have to do is yank it out of the bag too quickly and the plastic cracks, the CD and booklet fall out, part of the packaging is torn and the CD gets scratched. Even though my preference is for vinyl, I understand the convenience of the CD (I can't play a record in my car, which is where I am almost all day). However, I would rather have burns kept inside of a CD booklet than have to deal with jewel cases and scratched CDs all the time.
 
I read the article and felt no compassion for Tower. I can count on ONE hand how many times I've bought items there. My mom would rather drive us to Rhino in Claremont to save a few bucks than to take us to West Covina and waste even more.
 
yes....I think I would have to agree. album art did die with vinyl.

:(
 
I was telling my aunt about those picture frames for vinyl. Her daughter didn't get it and my aunt told her that back in the day, LP art was awesome and sometimes people bought records just for the art.
 
How old is her daughter? (your cousin?)
 
She's 15. She didn't know who Madonna was, either.
 
woah. this means we're old huh?

this sux.
 
I'm so old that, as a high school freshman, our computer class focused on DOS.
 
My 386 computer I bought in eleventh grade started with dos. You had to type WIN.exe to start windows 3.1.

haha.
 
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